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INDEPENDENT TRAVEL CULTURE
Working Independently, Together
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ITC Travel Group is home to Independent Travel Culture, South Africa’s fee-less platform for independent travel consultants. A professional home base for independent consultants who want freedom without isolation.
For us, culture means independence with support, freedom with standards, and a professional community where consultants can build their own businesses without feeling alone.
We offer a unique, dynamic and distinctive business platform for Independent Travel Consultants, facilitating successful business growth and creative collaborations while ensuring our ITCs receive the highest commissions available.
100% on All Commissions
You'll earn full commissions on all sales, including front-end earnings and supplier incentives.
60% share in Overrides
Our competitive override split ranks among the highest in the industry, ensuring that you maximise your earnings whilst still maintaining your independence.
ZERO Ticketing
Fees
This unique advantage offers significant savings for ITCs who issue a high volume of tickets.
Your Own Private Desk
Our elegant, professional offices are designed to impress your clients, adding credibility to your Business, while offering you a flexible hybrid working environment alongside fellow ITCs.
Flexible Banking Systems
You can choose to use your own banking systems, ours, or a combination of both. We offer client point-of-sale solutions through iVeri and iVeri Divert, both featuring low merchant fees. Additionally, we utilise Glyde Technology to facilitate secure third-party payments.
Real Time
Support
Independent Travel Culture fosters a collaborative community of like-minded travel entrepreneurs, offering networking opportunities and dedicated real time peer support and mentorship.
Exclusive
Deals
Access to exclusive supplier deals and partnerships, including discounted airfares and special packages, enables our ITCs to offer competitive pricing and unique travel experiences.
Back Office
Support
We handle third-party EFT payments on your behalf, streamlining the process and saving you time. Additionally, we do not require client funds to clear before you request ticket issuance or process payments to suppliers, ensuring smooth and efficient operations.
We are PASSIONATE about empowering ITCs to thrive in the travel industry.
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Our platform empowers you with the tools and support to thrive, offering access to exclusive deals through our strong affiliation with The Club Travel Group and long-standing relationships with top suppliers. You’ll also benefit from cutting-edge marketing tools, mentorship, and professional development opportunities. Join us to be part of a community that champions independence, innovation, and success!
Our Journey
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Founded in 2016, AWA & Associates was created to give independent travel consultants greater freedom, stronger earning potential, and the support of a collaborative professional network.
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Over the years, the platform helped many consultants build successful businesses, whether they remained part of the AWA family or eventually moved on to forge their own paths.
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As the travel industry evolved, so did we. Today, AWA & Associates has become Independent Travel Culture (ITC) — a modern, fee-less platform designed to provide independent consultants with the flexibility, support, and opportunities they need to thrive.
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While our name has changed, our purpose remains the same: empowering independent travel professionals to build successful businesses on their own terms, while working independently, together.
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"Selling travel is not just about itineraries and destinations; it’s about crafting dreams, building trust, and delivering experiences that transform lives."
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Thinking of becoming independent?
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Interested in joining our Network & elevating your Business?
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Let's have a confidential conversation about how ITC can support your business.
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Book a coffee. Call Alwin. Visit our office.
Reach out if you meet the following criteria:
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Proficient on either Travelport or Amadeus with at least 3 years GDS booking experience.
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At least 3 years selling/booking travel in either a Retail or Corporate Environment.
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A solid understanding of the travel industry, including destinations, suppliers, and booking systems.
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The drive to manage and grow your own independent business.
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Willingness to embrace change, learn new technologies, and adjust to evolving industry trends.
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Openness to working within a supportive community while maintaining independence.
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Having a genuine enthusiasm for travel.
